Cars and Auto

Vauxhall launches brand positioning with new Insignia campaign

Vauxhall launches brand positioning with new Insignia campaign

Cars and Auto
Vauxhall Motors reveals its new brand claim, 'Isn't Life Brilliant' within a bold new campaign entitled, 'This is not a car' for the launch of the new Insignia Grand Sport in the U.K. The creative positioning presents the brand as a creator of 'brilliant' moments and the new car as a genuine contender to the premium market. The new Insignia campaign will speak to savvy drivers by illustrating they no longer have to make compromises by challenging the status quo. With a focus on the car's features that help make life brilliant, the campaign will create desire and reinforce the new Insignia as a purposeful choice for fleet and retail buyers. Unveiled at the Geneva Motor Show in March 2017, the new Insignia offers dynamic, large coupe looks inspired by 2013's Monza concept vehicle. Wi
Mercedes celebrates 50 years of AMG at 2017 Goodwood Festival of Speed

Mercedes celebrates 50 years of AMG at 2017 Goodwood Festival of Speed

Cars and Auto
Mercedes-Benz Cars U.K. is celebrating 50 years of AMG at the Goodwood Festival of Speed this year. The performance brand's anniversary will be marked with some of the most memorable cars in Mercedes-AMG's history, including the striking new AMG GT Concept, which will be making its U.K. debut in the Mercedes-Benz exhibition area. Many notable AMG models, both past and present, will be taking to the famous Goodwood Hill, including the powerful new 612bhp E 63 S 4MATIC Saloon, the stunning GT C Roadster, the incredible GT R and the mighty SLS AMG Black Series. A replica of the iconic 300 SEL 6.8 - affectionately known as the Red Pig - will also be heading up the Hill. The original Red Pig competed in the 1971 24-hour race at Spa and amazed spectators when it finished in second place ove
Mitsubishi adds Keiko special edition to its Outlander lineup in the U.K.

Mitsubishi adds Keiko special edition to its Outlander lineup in the U.K.

Cars and Auto
Mitsubishi Motors in the U.K. has announced the Mitsubishi Outlander Keiko - a special edition version of its all-wheel drive sport utility vehicle that significantly enhances convenience, refinement and value. The new special edition is based on the already generously equipped Mitsubishi Outlander 3. Priced slightly more than the Mitsubishi Outlander 3, the Keiko adds leather seats and the feature-laden Mitsubishi Global Navigation (MGN) unit. The MGN unit supports Apple CarPlay - the smarter, safer way to use your iPhone in the car - and also Android Auto, which provides voice-controlled operation of Google Maps, Google Play music and other apps. Key features also include a wide 6.5-inch touchscreen LCD display, DAB radio, TomTom satellite navigation and CD/DVD player. Other high
Kia introduces an eye-catching and confident compact crossover

Kia introduces an eye-catching and confident compact crossover

Cars and Auto
Kia's new crossover will be named the Stonic. An eye-catching and confident compact crossover with true European design flair, the Stonicis inspired by the form and function of larger Kia sport utility vehicles. A sweeping roofline and uniquely designed roof rack add a sporty look to the vehicle. The unique tail lamp graphics amplify the Stonic's young and futuristic appearance. The car blends sharp horizontal feature lines with softer sculpted surfaces, and brings compact dimensions and a low centre of gravity to the class. The European-designed cabin echoes the appearance of the exterior, with straight lines, smooth surfaces and geometric design forms. The Stonic's interior places technology and ergonomics at its heart, with smart packaging maximising space for all occupants, and
Ferrari celebrations at Salon Prive Concours Masters in the U.K.

Ferrari celebrations at Salon Prive Concours Masters in the U.K.

Cars and Auto
Becoming the U.K.'s only Concours event to singularly celebrate the 70th anniversary of the legendary marque, Salon Prive is delighted to announce early entries to its Concours Masters 'Tribute to 70 Years of Ferrari' celebration. Over the course of Saturday 2nd September, guests will be dazzled by a timeline of 70 special, and inherently different, models from the Maranello-based marque. With the promise of bringing some of the rarest Ferraris in the world to the lawns of Blenheim Palace, the entry list for Concours Mastersincludes the U.K.'s oldest-surviving 1949 Ferrari Tipo 166 Inter Coupe Touring, which has competed in and finished no less than four Mille Miglias in its lifetime. This particular example, the eighth road car ever made by the marque, is the fourth Tipo 166 Inter w